.2024 has been a volatile year for adtech funding.U.S.-focused adtech startups, once familiarized to snagging billions in venture capital yearly, have actually brought up almost $360 million up until now this year, placing it on course to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase data. That downturn results from market saturation, improved regulative tensions, as well as economical uncertainties.ADWEEK consulted with 5 VCs who remain to invest in adtech firms, despite these challenges, regarding what they are actually looking for and what they avoid. Perhaps unsurprisingly, these clients are targeting opportunities in privacy-focused innovations and industry-specific places including connected television.